Head of Business Area and member of the Executive Management Team of Bonnier AB. Ulrika has held several senior positions in media companies for 20 years, and has experience from all media industry segments with special focus on business development, digital media, leadership, communication and startup acceleration.

Ulrika has board engagements in Svensk Filmindustri, Evoke GamingKITFLX, United ScreensRefunder and Natural Cycles, and board member of Electrolux.

Ulrika holds an MSc from Stockholm School of Economics.