Mag+ started in 2009 under Bonnier R&D, with the aim of developing a market-leading software for publishing attractive magazines on tablet computers, which were then making their breakthrough by pioneering touchscreen publishing on the first iPad in 2010.

Since then, the business has grown to become one of the fastest and simplest platforms for creating content optimized for mobile devices. Over the past years the focus of Mag+ has shifted from magazines to primarily providing software for corporate communication, for example annual reports and product catalogs in app formats. Hence, the company recently launched a second innovative app creation tool on the market, called Semble.

Mag+ is being acquired by MPS, a publicly listed Indian company with focus on platforms and software for content services, and a special focus on clients within the educational sector. MPS also has a significant presence in North America, the most important market for Mag+ today.
Mag+ will continue to be headed by CEO Staffan Ekholm, one of the founders, maintaining its offices in Stockholm and New York.