Making, Moving and Messing Up: Toca Boca brought thousands of stickers to their exhibition booth at SXSW.

The creative world has its eyes on Austin for two weeks in March for the South by Southwest Music Festival, the South by Southwest Film Festival, and South by Southwest Interactive — where Toca Boca kicked off the weekend at the SXSW Gaming Expo.

Although starting off with a completely clean exhibition booth, things quickly escalated when kids started showing up and found the thousands of stickers around. Needless to say, it did not take long until the sticker bonzana took off. No scores, no rules, just play.