Bonnier Growth Media acquires a 20 percent stake in digital content agency Oh My.

The acquisition is part of Bonnier’s strategy to grow in content marketing. In Bonnier Growth Media’s portfolio is already content agency Spoon, which today cooperates with Oh My! on tech development and digital production. Existing investor Universum, as well as founders Niclas Wikström, Christian Albinsson and Mark Tiburzi will remain as shareholders in the company.

“Content marketing is a prioritized area within Bonnier and with the acquisition of Oh My!, we will have an even stronger commercial position”, says Ulrika Saxon, CEO of Bonnier Growth Media. Oh My’s founders Niclas Wikström, Christian Albinsson and Mark Tiburzi also represent the kind of entrepreneurs we love to work with.
 
Oh My! is a new, fast growing star in the communications industry with offices in Stockholm, Piteå, Halmstad and Malmö. The company has experienced strong growth since its inception in 2011.

“The important thing for us has been to have an owner with a long term perspective, and where there is a clear strategic fit. In this context, Bonnier is a dream partner”, says Christian Albinsson.