Some very exciting things are happening over at our friends at Kit. Today is launch day!

Founded by Peder Bonnier, Fredrik Strömberg and Robert Brännström, KIT is a modern media business, built around the fact that people are increasingly consuming news and entertainment in a distributed way, primarily through various social networks and aggregators.

“We’re trying to create content that people want to read and share, rather than having a home page and just fill it with content for those visiting the site. Distributed modern news consumption require new editorial tools and processes that differ widely from a traditional newsroom and that’s what we are building”, says Peder Bonnier, CEO of KIT.