Mag+ partners with Appboy to add powerful mobile relationship management tools to its digital publishing platform.

Mag+, the digital publishing software company based in Stockholm and New York, has announced an exciting new partnership with Appboy. Mag+ will now be able to offer powerful mobile relationship management tools to its publishing customers. These tools allow publishers to build loyal relationships with customers by for example offering deep insights about their readers or enabling targeted communications, and ultimately support them in building sustainable business models.

Mag+’s objective is to help their clients be successful in their digital media publishing, “whatever that means for their business: more subscriptions sold, more issues opened, longer time spent on page, etc. And we continue to feel strongly that integrating best-in-class third-party partners is the best for Mag+. That’s what led us to Appboy” says Linda Wakeham, International Director for Marketing and PR at Mag+.

More information about the partership is available in the official press release. To learn more about Mag+ and how they are breaking ground in digital publishing visit their homepage or blog.