Bonnier Gaming has launched Metric Gamings’s Superlive and Bettor Options products on the Redbet.com brand, increasing the product offering to its customers, allowing them to make the most of an enhanced pre-match and in-play experience.

According to Mark Thorne, Head of Sports for Bonnier Gaming “Redbet have now launched these two industry-changing products alongside our Sportsbook, which will provide our customers with a unique product offering. 

The development of Superlive and Bettor Options is further proof that there are still opportunities for Sportsbetting to evolve and find new ways to engage customers. Bettor Options could well be the best thing to hit the industry since the cash-out function”

“We are delighted to have launched the Superlive and Bettor Option products in time for the World Cup, which will form part of the core Sports product offering on Redbet, propelling it to new growth and sending a clear signal that Bonnier Gaming clearly sees Sportsbetting as a focus for the future” says Andreas Ternström, CEO of Bonnier Gaming AB.

Redbet is the first Sports operator to launch the Bettor Option product, which allows customers to place pre-match bets on Superlive, and choose an option on that bet which can then be exercised during the first half of a football match. Current options available are double down (double the stake) or switch (so that the stake is on the opposing team).