Ulrika Saxon, soon to be CEO for Bonnier Growth Media, talked about the future in this interview from May 2012.

Last week, it was announced that after seven years at the helm of Bonnier Tidskrifter, Ulrika Saxon will be leaving as CEO to start up a new company, Bonnier Growth Media (BGM). The new company will focus on digital development in areas outside traditional media and will include Bink, Bonnier Gaming, Mag+ and Toca Boca. We talked with Saxon about what’s next.

According to Jonas Bonnier, BGM will be looking at areas outside of Bonnier’s markets. What does this mean?
BGM’s primary focus will be outside our current home markets and outside traditional media. That can mean new geographic as well as business-area markets, within media.

What big opportunities do you see just now for BGM?
Looking at the big picture, different forms of interactive digital media have the strongest growth potential, of course. From a consumer perspective, it’s going to be a lot about consumption of moving images in different formats, as well as development within mobile ecosystems for everything from entertainment to commercial services.

Where will you be located?
I’ll be sitting with a team at Kungsgatan 49 in Stockholm at the Bonnier Headquarters.

Simultaneous with her start on Aug. 1 as CEO for BGM, Saxon will become board chair for Bonnier Tidskrifter, taking over from Jonas Bonnier; she will continue with her duties as board chair for Bonnier Publications, Svensk Filmindustri and SF Consumer Entertainment.